LOOKING GLASS
Solution
I developed a branding system with soothing design elements and a unified identity across web and social platforms to reflect care, stability, and empathy.
ROLE
Art Director, Client-facing, Design Strategy, Graphic Designer, Illustrator
Insight
A calming and compassionate visual language helps grieving individuals feel understood, heard, and safe.
Problem
The company needed a brand identity that conveyed sensitivity, trust, and support during times of loss.
Services
Conceptualization, Graphic Design, Branding
tools
Adobe AI & PS
