flaco’s
Solution
I designed a visual identity—logo, menu, and social media assets—that balanced cultural tradition with a fresh, contemporary feel, helping build trust and recognition.
ROLE
Art Director, Graphic Designer, Illustrator, Logo Designer
Insight
The brand needed to reflect Salvadoran roots while appealing to a modern audience through warmth, color, and authenticity.
Problem
The pupusería lacked branding, making it hard to stand out or look professional in a competitive market.
Services
Conceptualization, Graphic Design, Logo Design, Client Communication, Branding, Illustration
tools
Adobe Suite, Wacom, Procreate
