I built my foundation working on commercials, where I thrived—coming from the ad world, I understood how to meet client needs with strong, visually driven concepts. When production slowed during COVID, I took the opportunity to expand my skill set beyond agency work. Moving into film gave me a deeper technical understanding of what’s achievable through camera, lighting, and set design. Exploring narrative work has pushed me to think more cinematically and strengthened my approach to storytelling as an art director.
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